The Retention Loop

Everything we know about getting customers to come back.

Playbooks, benchmarks and teardowns for coffee shops, salons, restaurants and retailers running a loyalty program — written by the team building the cards.

Why 80% of paper punch cards never get a second stamp

The first stamp is easy — a customer is standing in front of you. The second one has to survive a wallet, a washing machine and about three weeks of forgetting. Here is where paper leaks, and what changes when the card lives on a phone.

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Why 80% of paper punch cards never get a second stamp

The first stamp is easy — a customer is standing in front of you. The second one has to survive a wallet, a washing machine and about three weeks of forgetting. Here is where paper leaks, and what changes when the card lives on a phone.

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